Information

Greg Lutze is a photographer and creative director whose work explores themes of memory, displacement, and cultural identity across the American landscape and beyond. As a co-founder of VSCO, he helped build one of the world's most significant photography platforms for emerging artists and served as executive sponsor of artist grants, including Voices and the VSCO Artist Initiative, which supported photographers in developing their creative practice.

Lutze's mixed-race Asian experience informs his perspective on belonging and observation — a sensibility that permeates his photographic work. His images operate at the intersection of documentation and meditation, examining how physical spaces absorb human presence, how cultural symbols haunt contemporary life, and how the act of looking itself becomes a form of participation.

Based in Franklin, Tennessee, he remains curious and grateful to observe his surroundings.

greg@vsco.co
(415) 730-1563